SIGNIFICANCE OF INTEGRATED MARKETING STRATEGY IN EXPANDING UZBEKISTAN'S SHARE IN GLOBAL TOURISM MARKETS

Authors

  • Khudoyarov Anvar Aidjanovich Ўзбекистон халқаро ислом академяси Ислом иқтисодиёти ва молияси, зиёрат туризми кафедраси доценти

Keywords:

marketing strategy, concept, integration, tourism, pilgrimage tourism, diversification, entrepreneurship, coordination, standard, cooperation, legal and economic norms, international relations.

Abstract

In this article, in order to ensure the effective operation of the tourism industry in the world economy, the fierce competition in the tourism market in Uzbekistan, suggestions have been developed on the active use of the elements of the integrated marketing strategy in the field.

Downloads

Published

2023-10-31

Issue

Vol. 21 (2023)

Section

Articles

How to Cite

SIGNIFICANCE OF INTEGRATED MARKETING STRATEGY IN EXPANDING UZBEKISTAN’S SHARE IN GLOBAL TOURISM MARKETS. (2023). American Journal of Interdisciplinary Research and Development, 21, 165-168. https://ajird.journalspark.org/index.php/ajird/article/view/810