BRAND STRATEGY IN THE HIGH-END SEGMENT: THE INFLUENCE OF COLOR PSYCHOLOGY ON CONSUMER WILLINGNESS TO PAY. American Journal of Interdisciplinary Research and Development, [S. l.], v. 51, p. 33–37, 2026. Disponível em: https://ajird.journalspark.org/index.php/ajird/article/view/1710. Acesso em: 17 apr. 2026.