NEUROMARKETING AND CONSUMER DECISION-MAKING OF CINEMA OUTLETS: UNDERSTANDING THE PSYCHOLOGICAL DRIVERS OF SALES. American Journal of Interdisciplinary Research and Development, [S. l.], v. 46, p. 65–82, 2025. Disponível em: https://ajird.journalspark.org/index.php/ajird/article/view/1228. Acesso em: 13 may. 2026.